Are your news of any interest?

Open your favorite daily newspaper and count the number of topics you actually consider being interesting; those you'll read or even simply those you notice. Among 40 pages, how many articles do you notice? And how many of those did you read from top to bottom? What added value do you get from reading the news?
 
Have you already thought about the way to stimulate a listener to listen to your news bulletin from the beginning 'til the end so that he could actually get something valuable from it? Or worse: did you find a way to motivate your listener to even simply hear the first minutes of that news bulletin ? Choosing the right topics is a very important step, more important even than the way those topics will be produced.
Choosing the right topics is the cornerstone of the birth of your bulletin. It's the starting point of the interest it will generate, and the audience it will gather.

What news to talk about? What to reject? What to prioritize? How to organize these topics you decided to cover? These are the questions you should ask yourself every morning. As journalists, our biggest shortcoming is that we think that just because we cover some news, it will be of big interest for our readers, viewers, listeners. Let's get an example : how many readers do you think already gave up reading THIS article you are reading now, simply because they found it not so interesting, or they didn't feel concerned ? So, of course, you probably think that what you produce is amazingly conceived and executed, you are sure that your approach of the topics is the right one, straight to the fact. But is this enough to make sure your listener will actually… listen? No! Unfortunately not!

Enfluencing is not to be understood as "hypnotizing", but rather trigger their appetite, their curiosity, their interest, their desire, their willing to know more, their fears, their anger… You must answer a need that will fit the character and the mood of your listener.
To put it differently, you must create an emotion that will trigger a decision. This is one of the fundamentals of radio advertising: no decision without emotion.
That's why you MUST define an angle, work your script, polish your text to trigger the emotion that comes - in this case - right before the purchase.
To influence your listeners means to shed the light on a topic he will feel concerned about - that's what's called "concerning news". Because he will feel concerned, so he will listen to you or at least will want to.
Don't forget: if you work in a commercial station, your salary comes with the task of gathering as many listeners as possible. You can't last long if you do the opposite.